Cha Tea makes ready-made sparkling tea beverages with the potential to expand into other tea products. The brand personality respects and pays homage to the long history of tea, but adds a bold, modern, unconventional twist that incorporates elegance and fun. Sparkling tea puts a modern twist on a traditional tea beverage.
The Cha Tea logo incorporates a ship, a leaf, and a water drop connecting to historic and global tea trading, tea leaves and the water in which it is steeped. Historically gold has been the colour of quality and excellence for centuries. It steers away from traditional tea colour palettes, which often involve green and earthy colours.
