The Griff is MacEwan University's student magazine. This redesign aims to be bold, playful, colourful, dynamic and engaging. It seeks to draw the attention of its student audience with a dynamic cover, and hold the attention with bright, bold, playful colours and unconventional layouts. The goal is to bring a palette of elements and colours that can be applied in varied ways.
The typefaces were chosen to create a text palette that was playful but still professional. By using a serif typeface with bold and thin lines a page could be made to look more elegant than childish. To contrast this is a bold sans serif typeface with playful rounded curves, which add a “fun” element, and another condensed sans serif contrasts this rounded typeface. A clean sans serif is used for the body to create clean, legible bodies of text within full and dynamic layouts.
Squares are used throughout the magazine as a playful element that adds colour to the page, while also highlighting key titles, pull quotes, and other text. Additionally they bring organization and balance to busy layouts. Similarly, a colourful pattern of squares/diamonds is used as another playful element that adds colour, balance, and unity to the magazine.
